University of Texas at Dallas // Website Redesign

After thoroughly grasping UT Dallas’ goals and strategies for this website redesign, the creative director and designers brainstormed visual directions for three concepts to present to the client. The energy and vibrancy of UT Dallas sparked many creative explorations that heavily utilized animation and interactivity. I envisioned text and photos floating over one another or fading in and resizing as you scroll down the page. Bright colors, bold type, and playful textures were my go-to. The final product of these explorations was a screen-by-screen approach, where the initial viewport functions as a carousel housing all the homepage content, so there is no vertical scrolling.

After many check-ins with the creative director and project team, the design concepts were presented to the client, who pushed back heavily on the use of too much animation and interactivity. So we went back to the drawing board and presented more toned down, but still visually dynamic and energetic designs to the client. These went over much better, and after many iterations of refinements, we achieved the homepage design that you saw above.