Company:
Individual project
Duration:
4 months
Logo
Stationary
Menu
Website
Responsive Web Design
Homepage
Top-level Pages
Process
Branding Kesari began with writing a creative brief, the guiding document that identifies the target audience, addresses a gap in the community for this type of business, and takes into account the current market in Raleigh, NC.
After creating the brief, I started the design process off by collecting inspiration online, and then creating a mood board of what I envisioned for Kesari’s environment and aesthetic. Soon after, I started cranking out logo concepts and ultimately fleshing out the brand system to encompass a variety of materials such as the menu, stationary set, package design, and website. The creation of these materials evolved from rough sketches to digitally refined designs in Photoshop, Illustrator, or InDesign before becoming the final products. Kesari’s suite of materials work together as a system and tie back to not only a similar visual style, but also to the strategies in the creative brief.
Below are process shots showing the initial concepting of the brand, logo, stationary, menu, and website.
