Company:
Individual project
Duration:
4 months
Magazine Ads
Magazine Ad
Magazine Ad
Poster Design
Poster Design
Mural Design
Mural will ideally be painted on a prominent corner of a building in a busy area with the goal that people will be able to see both sides at once or turn the corner for the greatest impact.
Infographic Design
Infographic Design
Process
The process for this campaign began with identifying and addressing a social issue that is close to my heart. Growing up as a first-generation American, I didn’t go through the same troubles many children in rural parts of Sri Lanka face, such as not having the basic right to an education. Reflecting on this sentiment, I conducted thorough research and found many statistics that highlighted the lack of primary education for particularly impoverished children in Sri Lanka.
Using my findings, I sketched out the foundations for the infographic. After initial sketches, I refined and reworked them in Illustrator in order to establish a concrete visual direction for the piece before working my way towards achieving the final product. This similar process of researching, sketching, and many iterations of designing digitally in Photoshop and InDesign was executed for the magazine ads, poster design, and mural design that rounded out this campaign.
Below are process shots showing the initial concepting of the infographic, magazine ads, poster, and mural.
